The ad was a replica of the BBlunt Salon Secret that was released in India in August 2016.
The only change in the film was the product pack in the hands of the brand ambassador.
Also read:
View both the versions of the film here
The ad was a replica of the BBlunt Salon Secret that was released in India in August 2016.
The only change in the film was the product pack in the hands of the brand ambassador.
Also read:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
EssenceMediacom X was the incumbent agency.